NEW
A report generated and distributed automatically based on schedules or triggers, without manual intervention.
DESCRIPTION
Automated reports remove manual steps in report creation and distribution. They run on schedules or events and deliver to emails, portals, or storage. Automation enhances reliability, timeliness, and scalability. Typical implementations integrate with orchestration tools, parameterization, and audit logging. Good practice includes monitoring for failures, retries, and notification of recipients. Automation should complement governance and version control to prevent silent metric changes.
ALTERNATIVE DEFINITIONS
Microsoft Learn
Subscriptions help you automatically receive the latest Power BI report pages or dashboards in your email on a schedule you set.
Stresses automatic, scheduled delivery via subscriptions.
Looker
You can create schedules to deliver Looks and dashboards to email, data destinations, or messaging services on a recurring basis.
Highlights automated delivery to multiple destinations.
RELATED TERMS
Scheduled Report Ad-Hoc Report Orchestration Subscription Pipelines Alerting Event-Driven
COMPETING TERMS
Manual Report
RELATIONS
- Broader: Report
KNOWLEDGE AREAS
Data Warehousing & BI Platform & Tooling Data Engineering Data Products
TARGET AUDIENCE
BI Specialist Data Engineer Analytics Engineer DevOps Engineer
EXTERNAL SOURCES
- Wikipedia - Business intelligence
- Looker - Automated report scheduling and delivery
- Microsoft - Power BI report subscriptions
- AWS - QuickSight email report automation
TOP QUESTIONS
What triggers can launch an Automated Report?
Schedules, data freshness events, pipeline completions, or business events can trigger runs.
Category: Practice
Why automate reporting?
To ensure timely, consistent delivery and reduce manual effort and error.
Category: Relevancy
What are risks of Automated Reports?
Silent failures or delivering incorrect data at scale. Monitoring and alerts are essential.
Category: Risks
How do Automated Reports differ from Scheduled Reports?
Automation includes both time-based and event-driven triggers plus end-to-end orchestration.
Category: Comparison
How should security be handled for Automated Reports?
Use row-level security, secure channels, and least privilege for destinations.
Category: Best practices
What tools support Automated Reports?
BI platforms with subscriptions, orchestration tools (Airflow, Prefect), and serverless functions.
Category: Tools
Can Automated Reports be personalized?
Yes, via parameterized templates or bursting by user or region.
Category: Practice
How do you test Automated Reports?
Use test datasets, golden queries, and diff checks on outputs before broad rollout.
Category: Testing
What’s a hot topic in Automated Reporting?
Event-driven pipelines and data quality gates before distribution are rising practices.
Category: Topic